The partnership brings together shared values of consistency, performance and simplicity, while highlighting Gorenje’s Life Simplified range for modern everyday living
DUBAI, UAE, Sept. 24, 2026 /PRNewswire/ — Gorenje, one of Europe’s leading home appliance brands and part of Hisense Group, has announced football icon Luka Modrić as its brand ambassador in the Middle East, bringing together two names united by a commitment to consistency, performance and excellence.
Built around the idea that “True Greatness Begins at Home,” the collaboration reflects the importance of having a home environment that makes everyday life simpler and creates more time and space to focus on what truly matters.
At the heart of this philosophy is Gorenje’s Life Simplified product range. Designed around the needs of modern households, Gorenje appliances combine intuitive functionality, smart technology and distinctive European design to simplify everyday routines across cooking, refrigeration, laundry and dishwashing.
For Luka Modrić, performance on the pitch is closely connected to the stability and support he finds at home. “My performance on the pitch reflects the stability and support I have at home. Gorenje shares these values by creating an environment that allows me to focus on training, matches, and my family,” said Luka Modrić.
The partnership reflects the shared belief that simplicity can make a meaningful difference in everyday life. By taking complexity out of household routines, Gorenje aims to create a more effortless home experience, allowing people to dedicate more time to their families, ambitions and the moments that matter most.
Through its collaboration with Modrić, Gorenje further strengthens its presence in the Middle East while reinforcing its positioning around simplified living, thoughtful innovation and European design.
Gorenje’s approach is rooted in creating appliances that fit naturally into contemporary lifestyles. From intelligent features that reduce everyday effort to practical solutions designed around real consumer needs, the brand continues to deliver on its promise of making life at home simpler.
About Gorenje
Gorenje is one of Europe’s leading manufacturers of household appliances, with over 75 years of heritage and a presence in more than 160 countries worldwide. Known for combining advanced technology with distinctive European design, Gorenje creates intuitive, energy-efficient appliances that simplify everyday living.
Headquartered in Slovenia, Gorenje operates production facilities across Europe and has been part of Hisense Group since 2018, one of the world’s leading consumer electronics and home appliance corporations. Driven by a vision to be a design-focused innovator, Gorenje continues to deliver life-simplifying solutions tailored to modern homes and evolving lifestyles.
Stay updated with all the latest developments on the website: https://gorenje.com/
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